The boycott continues: One of the largest corporations in the world joins the fight on the social network • In the first half of 2020, the company invested about $ 210 million in advertising
Photo: Disney
Disney has significantly reduced the advertising of its ads on Facebook, according to a report in the Walt Street Journal. This is how the company actually joins a struggle known as "#StopHateProfit" which calls on the social network to change the way it deals with expressions of hatred, racism, and spreading false information.
The boycott, organized by a number of U.S. human and civil rights organizations, includes a long line of world-renowned companies and corporations - including Coca-Cola, PepsiCo, Starbucks, Unilever, Microsoft, Hoda Ben & Jerry's, Honda, Verizon and more The main argument against Facebook is that its algorithm encourages division and agitation, and in fact it benefits from spreading hatred on social media.
According to the Walt Street Journal, in the first half of 2020, Disney invested about $ 210 million in advertising on Facebook platforms in advertisements for Disney Plus, and another $ 16 million to promote the company's content on the streaming service Hulu on Instagram between April 15 and June 30th.
The protest began, as I recall, in a post posted by President Trump on Facebook and Twitter about two months ago, referring to protests across the U.S. following the murder of George Floyd by a police officer, he wrote that "when the looting begins, the shooting begins." Following this, Twitter decided to block the tweet In addition, another tweet in which Trump claimed that voting by mail would lead to election fraud was marked by Twitter as an "unsubstantiated claim."
Facebook CEO criticized his rival and claimed that Twitter should not have checked the credibility of anyone's tweets, including President Trump. The Facebook CEO's decision not to respond to the post by blocking or removing it angered Facebook executives alongside public figures, who opened up In protest against the decision.
Facebook said in a response: "We invest billions of dollars each year to maintain the security of our community and work regularly with outside experts to review and update our policies. "Our investment in artificial intelligence has led to almost 90% of hate speech content being removed from the platform even before users report it to us."