Reels Question: Is the Instagram product an owl at the back of Tiktok's back?
Falling asleep standing up? While Mark Zuckerberg is known as the CEO who stands guard and overrides the competitors he faces, it seems that when it comes to Tiktok he falls asleep on guard. While Trump tries to eliminate Tiktok, Zuckerberg launches "Reels" so will it qualify for the Chinese app?Tags
Walla! TECHMonday, 10 August 2020, 00:01
Mark Zuckerberg systematically overthrows all of his competitors - just over a week ago he was summoned to a congressional hearing, where it was alleged that he was copying and eliminating all of Facebook's competitors. And just now, when Tiktok started to grow, he decided to launch Instagram's new feature: Reels - short videos about 15 seconds long, which can be edited, and added music and effects, or in short - reminds us of something.
Do not get too excited, it can not yet be used in Israel (unless you work on Facebook) and currently the service will be launched in 50 countries, including England, Spain, Argentina, Brazil, France, the United States and more. The timing of the launch of Rails is by no means coincidental. This move comes at a time of Tiktok's biggest crisis, which is suffering from the possibility of a possible blockade in the United States with the floating Trump cloud. For, just over a week ago, the US president announced that the use of the Chinese app in the US would be banned.
More on Walla! NEWS
From amniocentesis to Axum testing: What has changed in genetic testing in pregnancy?Dr. Yinon Hazan in collaboration with zap doctors
To the full articleIt will not be so easy to steal Tiktok's market segment. Reels
Tiktok brings a breeze of creativity. Regev Gur (Photo: Nadav Goren)
Since the hacking of Tiktok, cyber experts have warned that the app draws and retains personal information about its users. BiteDance (Tiktok's parent company) is a Chinese company, and in China all major companies are controlled by the state, which can extract information from them at any time and without a warrant. And there is nothing more hated about Trump than state-controlled companies.
Hence the question: Will Tiktok succeed in this blow? Will the app users who love it so much follow it in fire and sea? Regev Gur, CEO and Founder of Narrative, a business development and marketing company in the United States and England, notes that "unlike a lot of social networks that have sprung up, Tiktok did it right and as a dish with a lot of sugar managed to cause a lot of addiction among young people around the world. "The app, not even for the new competitor and even if technically it will be blocked in the United States. Tiktok brings with it a fresh breeze of creativity and I doubt if the users of the platform care that it stores this or that information."
Gore adds that "Tiktok is a paradise for advertisers, also thanks to the model reminiscent of YouTube, but mainly due to the young and enthusiastic target audience that is in it. There is no feeling of a new vehicle from which the nylons have not yet been removed."
According to Instagram, one of the things that differentiates Tiktok from Riles is the ability to share Rills everywhere. Next, various editing tools will appear on the screen, and users will be able to take pictures of themselves using various augmented reality features or adding music and effects such as a time clock. After the filming is over, you can share the video with Brills or the other platforms that host content on Instagram, such as the Stories. However, the videos posted on the Stories will disappear within 24 hours. In any other form of sharing the videos will remain documented in the users' profile.
Inbar Levy, one of the leading creators of Tiktok in Israel with over 200,000 followers, explains: "Tiktok for me is a fertile ground for creation and learning. I draw many ideas from it that contribute to my work and evidence, one of my videos received 32 million views, something that is very difficult to reach. "In Instagram. Compared to Instagram, Tiktok emphasizes internationalism and in this context, I am exposed to artists from around the world and at the same time they are exposed to my work. It is amazing."
The users of Tiktok will have to vote on foot, or in the case of Tiktok, with their hands and with musical accompaniment. As for one thing there is no doubt: the Chinese will have to work very hard to defeat the constant spark called Instagram, especially during Trump’s tenure. The legal bumps are likely to be overcome and eventually an American company will acquire them. Their real competition now is for attention.