(ANSA) - ROME, OCTOBER 15 - Today "the national airline is born" and Ita Airways is the new name of Ita.
This was announced by the CEO.
by Ita Fabio Lazzerini during the press conference for the take-off of the new company. "We had to say it with a name while preserving our freshness. We have a new name that we are ready to show today," he said, showing the new name Ita Airways. "From today the name of the company is this. It is a name that looks forward, looks to the future", he added, specifying that however it remains a bit of the past. "We wanted to keep the colors, green and red, are the same as those of Alitalia, and the purchase of the brand yesterday reflects this logic: do not waste a value". An all-blue plane, with the Ita Airways logo in gold and white, white wings, tricolor on the tail will be the new Ita Airways livery, added the CEO, then explaining that the Industrial Plan "envisages three main objectives: profitability,sustainability and connectivity ". While the executive president Alfredo Altavilla stressed that" at this moment our strategic plan foresees the achievement of the operational break-even in the course of 2023 ". Regarding the purchase of the Alitalia brand, Altavilla then explained:" Actually in my head Airways has always been there, but also the desire and the need to buy the Alitalia brand. The Alitalia brand could not belong to anyone other than the country's new flagship company ". (ANSA).In reality, Ita Airways has always been in my head, but also the desire and the need to buy the Alitalia brand. The Alitalia brand could not belong to anyone other than the country's new flagship company ". (ANSA).In reality, Ita Airways has always been in my head, but also the desire and the need to buy the Alitalia brand. The Alitalia brand could not belong to anyone other than the country's new flagship company ". (ANSA).
