#PomellatoForWomen is an awareness campaign in favor of gender equality, and more particularly the fight against violence against women. Launched on March 8, the new campaign is based around a video inviting people to understand the reasons why this violence persists.
In France, it is the actress and director Andréa Bescond who is leading the fight. She joins inspiring personalities such as Jane Fonda, Lucy Hale, model Amina Seck, philanthropist Kulsum Shadab Wahab and Cate Blanchett.