Its first edition, organized on the occasion of the 50th anniversary of the brand under the leadership of Sabina Belli, visionary CEO and committed woman, took place in 2017. Since then, Pomellato has established with
#PomellatoForWomen
a most influential platform in the very quiet jewelry sector.
His vocation?
Celebrate the strength, resilience and diversity of women through awareness campaigns and concrete actions around the world.
This year, #PomellatoForWomen is dedicated to denouncing violence against women: the statistics remain alarming, with one in three women being victims of brutality, in all forms.
Launched on March 8, the new campaign is based around a video inviting people to understand the reasons why this violence persists, to denounce it and to act as
“sentinels”
.
#PomellatoForWomen
Pomellato
Strong voices for a feminine future
To achieve this, Pomellato has surrounded itself with choice ambassadors.
In France, it is the actress and director Andréa Bescond who is leading the fight.
Recognized for her unfailing involvement against violence against women and children, the woman to whom we owe the film
Les Chatouilles
did not hesitate for a second to join the movement.
“Pomellato is one of the rare brands that has the audacity to make such a strong commitment to women.
And I felt a real sense of sisterhood from Sabina Belli who has always strived to support the cause of the most vulnerable
,” explains the director.
She joins inspiring personalities such as Jane Fonda, ambassador of the cause since the first campaign, but also actress Lucy Hale, model Amina Seck, philanthropist Kulsum Shadab Wahab and Cate Blanchett, engaged in 2020 with Pomellato.
The mission of Andréa Bescond and these shock ambassadors?
Raise awareness, educate and call for action to combat gender inequality and promote a more inclusive and diverse environment.
A campaign anchored in reality
Through concrete initiatives, such as partnerships with women's shelters and support for associations fighting for the financial security of survivors of domestic violence, Pomellato goes beyond words.
On this International Women's Day, the campaign highlights the urgency of recognizing that now is the time for all, women and men, to stand up, speak out and act.
#PomellatoforWomen event
In images, in pictures
See the slideshow05 photos
See the slideshow05 photos
An issue raised during the breakfast organized at the Hôtel de Crillon on March 6.
On this occasion, Sabina Belli, Andréa Bescond and Amina Seck, Italian-Senegalese model and entrepreneur, met during an exclusive talk to discuss the question: “Why are women still victims of violence?
» Very involved in the subject like Andréa Bescond, Amina Seck puts her own experience of domestic violence at the service of the cause of women through a humanitarian commitment that brings hope and resilience.
Sabrina Belli Pomellato
If women don't support each other, who will?
Sabrina Belli
Meeting with Sabina Belli, CEO of Pomellato
How was the # PomellatoForWomen
program born
?
We believe that a brand must express values that are dear to it, linked to its history and its reason for being.
Our founder was particularly inspired by the women of the 1970s, a key period of change and female awareness.
This movement, strongly political at the time, demanded equality and independence, including financial, allowing women greater autonomy in their personal representation and their way of life.
By observing this, our founder saw the emergence of a new woman, for whom he wanted to create jewelry, consistent with this change.
This has resulted in a more “everyday” jewelry offering, but also in an integration of the values of freedom and equality into our brand.
Arriving decades later, I found that, despite progress, challenges remained.
For example, the low representation of women in management positions, gender violence and economic and professional inequalities.
Faced with this, we have used our platform to amplify women's voices, partnering with organizations dedicated to combating domestic violence and promoting equal opportunities.
How did you achieve a workforce of 70% women at Pomellato?
Honestly, we don't follow strict quotas, I'm not in favor of them, although it is true that they can be very useful in moving the lines.
But we ensure that women are well represented in recruitment processes.
The objective is to choose the most competent candidates, while ensuring not to perpetuate gender stereotypes.
Why is gender equality, and specifically the fight against violence against women, particularly close to your heart?
As a woman of privilege, having enjoyed freedoms and opportunities, I feel a responsibility to help those who are not as fortunate.
Besides, if women don't support each other, who will?
What do you think are the future challenges in terms of
empowerment
?
It is essential to change behaviors and combat the cognitive biases that influence the perception of women in the professional environment and beyond.
This is a long-term struggle, requiring collective awareness and a commitment to supporting gender equality at all levels.