The sneaker market is expected to grow by more than 5% per year by 2028. In France alone, despite an average purchase price which has continued to increase over the last ten years, 60 million pairs will be sold in 2023.
Donald Trump was invited last month to Sneakers Con in Philadelphia, presented as the largest trade show dedicated to sneakers in the world, to announce the launch of his own line. A few days earlier, Sotheby's raised $8 million for six pairs of Nike Air Jordans worn in the 1990s by Michael Jordan himself.