At the office or in the evening, to play sports or even win over voters... sneakers continue to gain ground.
In the middle of the electoral campaign, Donald Trump was invited last month to Sneakers Con in Philadelphia, presented as the largest trade show dedicated to sneakers in the world, to announce the launch of his own line: gold high-top sneakers, sold at 399 euros the pair.
A few days earlier, it was the very chic house Sotheby's which shattered all sneakers auction records, raising $8 million for six pairs of Nike Air Jordans worn in the 1990s by Michael Jordan himself.
According to the analysis firm Statista, the sneaker market is expected to grow by more than 5% per year by 2028, and exceed $80 billion globally this year.
In France alone, despite an average purchase price which has continued to increase over the last ten years, 60 million pairs will be sold in 2023.
This article is reserved for subscribers.
You have 82% left to discover.
Flash sale
€4.49/month for 12 months
I ENJOY IT
Already subscribed?
Log in