Austin SXSW Festival: French companies shine in Texas. For the second year in a row, an imposing French delegation led by Bpifrance and its general director, Nicolas Dufourcq, intends to lay the foundations for future business.
The diversity of fields explored by the Texan festival, less publicized than the CES in Las Vegas but with an equally global impact, refers to the casting of the French delegation, from Chanel and LVMH to virtual reality start-up, or from Ubisoft to the independent label Because Music.