High-speed connection between Texas, at the top of American entrepreneurial dynamics, and the jewels of French know-how.
The South by Southwest (SXSW) innovation festival in Austin, until March 16, gives around sixty representatives of the French Touch the opportunity to shine in the state capital.
For the second year in a row, an imposing French delegation led by Bpifrance and its general director, Nicolas Dufourcq, intends to lay the foundations for future business.
The diversity of fields explored by the Texan festival, less publicized than the CES in Las Vegas but with an equally global impact, refers to the casting of the French delegation, from Chanel and LVMH (
owner of Parisien - Today in France
) to virtual reality start-up, from Sézane for fashion at the National Cinema Center, or from Ubisoft to the independent label Because Music (Justice, Christine and the Queens…).
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