Chinese brands surge at the Geneva Motor Show. Premium Chinese brands seek to compete with Western glories.
Renault is celebrating the launch of its electric R5, a modern and flashy version of the popular car of the 1970s and 1980s. No Germans or Japanese. No Koreans, no Americans… On the other hand, the Chinese BYD and Saic are there. While they have not yet managed to make a name for themselves in Europe, the giants of the Middle Kingdom are already presenting new, completely unknown brands.