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Chinese brands surge at the Geneva Motor Show

2024-02-25T15:52:38.978Z

Highlights: Chinese brands surge at the Geneva Motor Show. Premium Chinese brands seek to compete with Western glories. Renault is celebrating the launch of its electric R5, a modern and flashy version of the popular car of the 1970s and 1980s. No Germans or Japanese. No Koreans, no Americans… On the other hand, the Chinese BYD and Saic are there. While they have not yet managed to make a name for themselves in Europe, the giants of the Middle Kingdom are already presenting new, completely unknown brands.


IM, Denza and Yangwang… premium Chinese brands seek to compete with Western glories.


The Geneva Motor Show reopens in… Geneva, four years after its last edition – and a surprising interlude in Qatar last year.

But few manufacturers honor this renaissance.

Apart from the Chinese groups and Renault, which is celebrating the launch of its electric R5, a modern and flashy version of the popular car of the 1970s and 1980s, the big names in the automobile industry are absent.

No Germans or Japanese.

No Koreans, no Americans… On the other hand, the Chinese BYD and Saic are there.

While they have not yet managed to make a name for themselves in Europe, the giants of the Middle Kingdom are already presenting new, completely unknown brands.

BYD, the big winner in its country in “new energy” cars, that is to say hybrid and electric, has not yet won the trust of Westerners with its Atto 3, Dolphin, Tang and Han models, at high prices.

The manufacturer who produced and sold in China - the world's largest market...

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Source: lefigaro

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