Distributors are increasing their on-shelf operations before the Descrozaille law comes into force. From March 1, they will no longer be able to offer discounts of more than 34% on cleaning and hygiene products.

Save 70% on shaving gel at Carrefour; 60% immediate reduction on liquid detergent at E.Leclerc. Rarely has the hygiene, maintenance and beauty section - nicknamed DPH in mass retail jargon - seen such discounts until the end of February.