Save 70% on shaving gel at Carrefour;
60% immediate reduction on liquid detergent at E.Leclerc.
Rarely has the hygiene, maintenance and beauty section - nicknamed DPH in mass retail jargon - seen such discounts until the end of February.
Customers don't always know it, but this surge of generosity owes nothing to chance.
From March 1, the EGalim 3 law, known as the “Descrozaille” law, named after its rapporteur in the National Assembly, will limit promotions on these everyday products to 34% in value and 25% in volume.
Detergents, shampoos, soaps and other hygiene products will then be placed in the same boat as food products, banned from mega-promotions since the entry into force of the EGalim law in 2018. Parliamentarians thus wanted to protect manufacturers from this sector of sometimes
“aggressive”
discounts
practiced by large retailers.
These discounts, popular with consumers, would be “
destructive…
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