Stellantis, led by Carlos Tavares, has made its support for the government's measure a real marketing operation. Faced with this commercial offensive, Renault was unable to do well.
Of the 50,000 orders recorded by manufacturers in barely two months, Stellantis won around 35,000 contracts and Renault totaled just over 10,000. Both were on the starting line at the same time. The amounts of the long-term rental rents offered made the big difference and gave the choice between a small Fiat 500 at 49 euros per month and a Peugeot 2008.