How France became McDonald's trump card. The French subsidiary, which has 1,560 restaurants, has become a model of success.
After the United States, France is the country that contributes the most to the group's operating margin. The average ticket, 12 to 13 euros, is the highest in the world. The dismantling, in 1999, of a restaurant in Millau by… This article is reserved for subscribers. You have 79% left to discover. Flash sale -70% on digital subscription I ENJOY IT Already subscribed? Log in.