An incredible success.
Despite a junk food image that sticks to it, McDo France has become the largest restaurateur in France, with 1,560 locations.
In the land of gastronomy, its size surprises as much as it impresses.
For more than ten years, McDonald's has been opening around thirty new restaurants per year, and this pace is expected to accelerate, with the American giant now targeting smaller and smaller communities.
While the king of the Big Mac prides itself on being the world leader in fast food with a presence in around a hundred countries, the French subsidiary has become a model of success, with more than 6 billion euros in sales in 2023. Its average ticket, 12 to 13 euros, is the highest in the world.
After the United States, France is the country that contributes the most to the group's operating margin.
Also readFrench fries, bread and chicken: how McDonald's improved its image among farmers
This success, the result of a unique move upmarket for the brand, has been built over the years and attacks.
The dismantling, in 1999, of a restaurant in Millau by…
This article is reserved for subscribers.
You have 79% left to discover.
Flash sale
-70% on digital subscription
I ENJOY IT
Already subscribed?
Log in