Oniverse achieved 3.1 billion euros in turnover in 2023, 62% of which outside Italy. Sandro Veronesi revolutionized the European underwear trade.
In a very fragmented market with multi-brand stores, it has adopted an integrated model. This veritable cash machine has been used to develop a global distribution network for several specialized brands, with no less than 5,644 stores worldwide at the end of 2023. The company claims a very fashionable socially responsible positioning. But the model imposed by its creator, SandroVeronesi, seems to be stalling.