How far will Calzedonia rise, recently renamed Oniverse, an anagram of the surname of its founder, Sandro Veronesi. This tremendous entrepreneurial success typical of Venetian capitalism is that of this 65-year-old entrepreneur who created the company in 1986. He loudly claims a very fashionable socially responsible positioning. Oniverse achieved 3.1 billion euros in turnover in 2023, 62% of which outside Italy.
Sandro Veronesi revolutionized the European underwear trade. In a very fragmented market with multi-brand stores, it has adopted an integrated model, with a company present across the entire chain - design, manufacturing, distribution - and capable of generating very high margins.
A global distribution network
This veritable cash machine has been used to develop a global distribution network for several specialized brands, with no less than 5,644 stores worldwide at the end of 2023, including nearly 2,200 franchisees. Sandro Veronesi also increased his incursions…
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