In Beauce, two ex-engineers reinvent artisanal chips. The farmers now employ ten people, a large part of whom in the small factory installed on the 160 hectare farm.

Matthieu Maisons always had it in the back of his mind. “My family has been in agriculture since the Revolution at least,” says the man who had initially chosen a career in logistics. Clémence Leduc, in charge of marketing, is also an engineer by training and specialized in intelligent fabrics.