McDonald's continues its expansion in France, its second largest market in the world after the United States. In December 2022, a brand new McDonald's restaurant opened at the gates of Beautor, a small town of less than 3,000 inhabitants with brown brick houses.
"For some, it's the only outing of the month with the children", says 11-year-old schoolgirl Ninon from Fourdrain, in Aisne. The drive welcomes busy drivers of the departmental road, but it only represents 30% of turnover.