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McDonald's conquers the countryside: "For some, it's the only outing of the month with the children"

2024-03-10T08:48:08.289Z

Highlights: McDonald's continues its expansion in France, its second largest market in the world after the United States. In December 2022, a brand new McDonald's restaurant opened at the gates of Beautor, a small town of less than 3,000 inhabitants with brown brick houses. "For some, it's the only outing of the month with the children", says 11-year-old schoolgirl Ninon from Fourdrain, in Aisne. The drive welcomes busy drivers of the departmental road, but it only represents 30% of turnover.


The fast food giant continues its expansion in France, its second largest market in the world after the United States. And now plant s


“When you live in the countryside, it’s good to be able to come to McDonald’s.

» Ninon has a gentle and serious look under her brown bangs.

On this Wednesday of school holidays, the 11-year-old schoolgirl drove 11 km from her village of Fourdrain, in Aisne (400 inhabitants), with her grandmother and her little brother, to come and sit at the fast -food from Beautor.

Before, she said, you had to go to town, to Laon.

In December 2022, a brand new McDonald's restaurant opened at the gates of Beautor, a small town of less than 3,000 inhabitants with brown brick houses, surrounded by soggy pastures.

The drive welcomes busy drivers of the departmental road, but it only represents 30% of turnover.

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Source: leparis

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