Fast-food brand is testing innovations to develop by trying to respond to the specificities of the French. Burger King on Place d'Alésia (14th century) is considered the group's flagship in Paris.
Noham, 20, regularly comes to satisfy a little hunger or sit down with a computer. “You choose your menu, you pay, and all you have to do is wait for the server. It's easy, we avoid the queues. And if we’re still hungry afterwards, we can start again,” he says.