Just ten years ago, its opening created an event.
Considered the group's flagship in Paris, the Burger King on Place d'Alésia (14th century) now has its faithful followers, like Noham, 20, who regularly comes to satisfy a little hunger or sit down with a computer.
It's a little after 3 p.m. this Wednesday when he finishes emptying his bag of Crousty Chèvre.
The young business school student has just tried a new offering from the place: ordering at the table.
No more need to go through the terminals at the entrance, all he had to do was sit down directly and then scan a QR code, engraved on each seat, with his smartphone.
“You choose your menu, you pay, and all you have to do is wait for the server.
It's easy, we avoid the queues.
And if we’re still hungry afterwards, we can start again,” says the young Parisian, pulling out his phone to finish with a frozen dessert.
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