Passage du Désir is a French brand that sells sex toys like hot cakes. Founded in 2007 by Patrick Pruvot, the company has carved out a leading position in the pleasure sector.
She is riding the booming sextech market and the French craze for these accessories. The company has more than fifteen stores across France, has a turnover of 25 million euros and double-digit growth. Return, on this Valentine's Day, to a daring, but profitable, entrepreneurial gamble.