Neighborhood coincidences sometimes give rise to unexpected encounters.
In the Westfield Les 4 Temps shopping center, located in the heart of the La Défense district, the official Apple store now faces... a sex shop.
Or rather an
“anti”
sex shop, as Patrick Pruvot, founder and CEO of
“Passage du Désir”
claims .
Founded in 2007, the brand markets various sexual accessories intended to encourage
“sustainable couple development”
.
Sex toys, intimate cosmetics, naughty games... “Passage of desire” opens up the pleasure market and shakes up the codes of eroticism
“in blister packs”
.
The company, which today has more than fifteen stores across France, has a turnover of 25 million euros and double-digit growth.
Return, on this Valentine's Day, to a daring, but profitable, entrepreneurial gamble.
“It all started from an intuition
,” begins Patrick Pruvot.
Just over forty, advertising executive, entrepreneur…
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