Prime Video: advertising arrives on April 9 in France. To escape this, subscribers will have to pay an additional 1.99 euros per month.
This video-on-demand service is included in Prime, the premium subscription to the Amazon online commerce platform. The goal is both to keep or even gain subscribers and to position itself in the advertising market for video- on-demand content, which is expected to increase in the years to come. After Netflix and Disney Amazon is not the first streaming platform to introduce this type of subscription.