In January, mass consumption fell 3.8% compared to the same month last year. A curve of positive numbers that had been recorded continuously since May 2023 was cut.
Not even December inflation, which rose to 25.5%, managed to flatten people's purchasing decisions in supermarkets and self-service stores, especially in a seasonally high month due to the Holidays. Another factor that reduced sales on the shelves was the elimination of the Care Prices program and the possibility of paying in installments with a credit card.