The world leader in hairdressing Provalliance arrives in India with Franck Provost. With a resolutely high-end positioning, the hairdresser to the stars intends to impose his European style on an increasingly numerous wealthy Indian clientele.
“India is a market that is exploding in terms of beauty in general,” notes Marc Aublet, CEO of provalliance. ‘Given the country's potential, our goal is to open 200 salons in India within ten years’