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The world leader in hairdressing Provalliance arrives in India with Franck Provost

2024-02-18T17:13:06.612Z

Highlights: The world leader in hairdressing Provalliance arrives in India with Franck Provost. With a resolutely high-end positioning, the hairdresser to the stars intends to impose his European style on an increasingly numerous wealthy Indian clientele. “India is a market that is exploding in terms of beauty in general,” notes Marc Aublet, CEO of provalliance. ‘Given the country's potential, our goal is to open 200 salons in India within ten years’


The group (Franck Provost, Jean Louis David, etc.) has exceeded the 500 million euros turnover mark in 2023.


Influencers, local media... Franck Provost invited around a hundred guests to the inauguration of his first show in India, in Bangalore.

The French consul general confirmed his presence.

Celebrities are announced.

With a resolutely high-end positioning, the hairdresser to the stars intends to impose his European style on an increasingly numerous wealthy Indian clientele.

“India is a market that is exploding in terms of beauty in general,”

notes Marc Aublet, CEO of Provalliance, world leader in hairdressing with its eighteen brands: Franck Provost, but also Jean Louis David, Saint Algue, Maniatis Paris…

Hairstyle, particularly for Indian women, is the essential adornment of appearance.

There are a few French and English salons, but very few.

Given the country's potential, our goal is to open 200 salons in India within ten years."

For this, Provalliance has entrusted a “master franchise” to two Indian entrepreneurs, including the company FP Style Lounge…

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Source: lefigaro

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