Tinder application applies 36 different prices within the European Union, sometimes ten times higher than others. European Commission opened an investigation in July 2022 following complaints lodged in Sweden and the Netherlands.
Tinder promised by mid-April to clearly inform its users if it had to implement different prices depending on age. California-based Tinder is a subsidiary of Texas-based Match Group, which also includes other global dating sites like Hinge, Meetic, OKCupid and Plenty of Fish. Match Group claims Tinder has around ten million paying users worldwide, but this number is steadily declining.