The dating app Tinder has promised to explain to its users why they pay different prices in the European Union for the same service, the European Commission assured Thursday.
The latter specified that it had opened an investigation in July 2022 following complaints lodged in Sweden and the Netherlands.
Consumer authorities in these countries then established that “Tinder applied personalized prices without informing consumers, which is contrary to consumer laws in the EU,” the Commission said in a press release.
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A study in 2022 in Sweden showed that Tinder applied 36 different prices, with some users paying the equivalent of three dollars while others were forced to pay up to 36 dollars for the same service.
Price discrimination based on age
And until April 2022, younger users were often offered a premium service while older users had to pay higher rates.
After discussions with the European Commission, following the opening of its investigation, Tinder promised by mid-April to clearly inform its users if it had to implement different prices depending on age.
Also read: Tinder, falling out of love?
Why they are turning away from the famous dating app
California-based Tinder is a subsidiary of Texas-based Match Group, which also includes other global dating sites like Hinge, Meetic, OKCupid and Plenty of Fish.
Match Group claims Tinder has around ten million paying users worldwide, but this number is steadily declining.