Apple Car project has crashed after ten years of development. 2,000 employees will be reassigned to the design and deployment of generative artificial intelligence (AI) tools.
Apple's project, called Titan, had never been clearly presented by the Cupertino (California) group. During the first years, the recruitment of experts in this field, poached from Tesla or Fiat Chrysler, was enough to give substance to the rumors. The American press mentioned the mobilization of 600 people on the secret project in 2015 and set 2019.