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Turnarounds, heavy losses... Apple buries its autonomous car

2024-02-28T19:04:28.010Z

Highlights: Apple Car project has crashed after ten years of development. 2,000 employees will be reassigned to the design and deployment of generative artificial intelligence (AI) tools. Apple's project, called Titan, had never been clearly presented by the Cupertino (California) group. During the first years, the recruitment of experts in this field, poached from Tesla or Fiat Chrysler, was enough to give substance to the rumors. The American press mentioned the mobilization of 600 people on the secret project in 2015 and set 2019.


DECRYPTION - The iPhone manufacturer has in vain invested billions of dollars in the Apple Car, its electric car project without pedals or steering wheel.


The Apple Car just crashed.

Ten years after the start of the first research and development work, the 2,000 employees dedicated to this electric and autonomous car project have just learned that they were going to have to move on to something else.

According to Bloomberg, which revealed the information, a large number of them will be reassigned to the design and deployment of generative artificial intelligence (AI) tools, the innovation that has dominated Silicon Valley for the past year.

The others will be thanked.

Apple's project, called Titan, had never been clearly presented by the Cupertino (California) group.

But billions of dollars have indeed been swallowed up in the technological sea serpent of the Apple Car.

During the first years, the recruitment of experts in this field, poached from Tesla or Fiat Chrysler, was enough to give substance to the rumors.

The American press mentioned the mobilization of 600 people on the secret project in 2015 and set 2019…

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Source: lefigaro

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