Gisele Bündchen is the face of Balmain's Spring 2024 collection. The Brazilian model appeared in the first images in mini dresses in bright colors, embroidered or with floral prints.
The photos are by Rafael Pavarotti, a famous fashion photographer who is also Brazilian. In the caption of the photos, Olivier Rousteing paid tribute to his new muse in these terms: “The super model: a friend, a muse, an icon.” The house described its new collection as embracing "the joy, femininity and exuberance" of the flower.