[HIGHLIGHTS] “Ligue 1 McDonald’s”: “Giving a positive image of junk food remains very problematic”

McDonald's will be the title partner of Ligue 1 for the next three seasons. Nutritionist Serge Hercberg warns of'sportwashing' of junk food.

Coca-Cola, KFC and others have taken advantage of sporting events to improve their image, despite questionable, even poor, nutritional products. A marketing plan that has become commonplace but remains “problematic,” warns doctor and nutritionist Serge Shecberg. He pleads for regulating this “sportwashed”.