“Marketing played through”: Edeka advertising reacts to strange Oscar appearance – customers are thrilled. Edeka turns Hollywood star into an advertising medium for low-fat quark, body lotion and disposable razors.
Users repeatedly refer to the saying that John Cena has become famous for: “You can’t see me” This is what the athlete typically says in the ring, coupled with a hand signal. The whole thing has long since developed into a “meme”, a kind of running gag on the Internet.