'Attributing the right value to extra virgin olive oil, we need to raise awareness' - Food and Health. Tommaso Loio, president of Unapol, the National Union of Olive Producers Associations.
Buy a bottle of extrairgin olive oil cannot and should not be considered a cost, but an investment in one's well-being, says Loio. "The hope is that we are at the beginning of an epochal change in approach to this wonderful and precious main product of the Mediterranean diet"