'It comes and goes like the tide', new campaign on multiple myeloma. PfizerItalia, in collaboration with the Italian Association against Leukemia, Lymphoma and Myeloma (Ail) launches ''Mmarea.
Onda After Onda" The heart of the campaign is an illustrated story, created by Manuela Adreani, which narrates the story of a fisherman who faces the tides and the challenges they bring. The narrative is divided into 5 chapters which metaphorically describe 5 relevant topics: the diagnosis, therapies, relapse, remission and awareness.