97% of kitchen professionals use social media constantly and the topic of "cooking and nutrition" is in first place with 28% of preferences. Characters such as Max Mariola, Benedetta Rossi, Ruben are among the most popular chefs on the network.
Survey carried out by the Observatory of the communication agency Soluzione Group in collaboration with Apci - Professional Association of Italian Chefs. The analysis carried out shows that "through high-impact and short-lived posts and videos, chefs transform themselves into real creators"