Aldi Süd is making something new: This technology is available in all branches in Germany. Prices can now be sent directly to the signs via Wi-Fi.
The labeling can be controlled both centrally and individually in the branches, and all of this can be done conveniently via an app. Consumer advocates have been critical of the introduction of digital price tags for some time. “It may be that shortly before the store closes or if you want to buy beer before the football game, the prices are set correspondingly high’