American media in search of the lost “Trump effect” on their audiences. Since the start of the race for the White House, there have been fewer viewers.
And the press struggles to retain readers. Under the presidency of Donald Trump, subscribing to the New York Times had become a militant act for the most fervent opponents of the Republican businessman. During his mandate, the NYT had ultimately multiplied its digital subscriber portfolio by two and a half, going from 3 million to 7.5 million.