An 11-year-old girl reveals her skincare routine: 40 minutes a day with products worth hundreds of dollars | Israel today. The obsession and pursuit of the ideal of beauty today begins at much younger ages.

"She babysits and we pay her with Sephora coupons," a troubled father told a young girl about his daughter's skin care routine. The adolescent skin care trend arouses concern not only among parents but also among dermatologists who claim that it is a dangerous phenomenon that can cause real damage.