Brut social media will be profitable in 2024. Most of its growth now comes from its new Brut Pub format.
Its audience reaches half a billion people per month, the vast majority of whom are under 35 years old. “ Brut is in the top 5 social media across the Atlantic and the first in India and France,” says Guillaume Lacroix, its co-founder and general manager. On TikTok, we have more than 9 million subscribers worldwide, we are stronger than a daily newspaper like Tikehau.