By buying Vizio, Walmart dreams of becoming an advertising giant. This unexpected $2.3 billion operation looks like a marriage between the world of retailers and that of video entertainment.
“This quite spectacular movement comes from afar, ” comments Raphaël de Andréis, head of Havas France. Four years ago, Walmart should have, alongside Oracle, become the owner of the American activities of a TikTok then… This article is reserved for subscribers. You have 80% left to discover.