The Parisian label has capitalized on the idyllic setting of the Borromean Islands to unveil its Cruise 2024 collection. Many celebrities were present, including those who were seen a few days earlier on the steps of the Palais des Festivals.

Pharrell Williams, the new artistic director of Louis Vuitton's men's collections, also made his debut on the island of Lake Maggiore. The designer will unveil his first show on June 20 at Paris Fashion Week. The pouring rain forced the assembly to retreat to the 17th century baroque palace ofThe Borromeo family to avoid the flood.