OBAYATY is the company leading the revolution, which is trying to smash the stigmas in the beauty industry. The brand focuses on multi-purpose grooming products and makeup for men, with each product uniquely developed to address the specific needs of male skin.
It's a £43 cream concealer that provides buildable coverage and is designed to both blur blemishes and nourish the skin in one go thanks to the plant oils that help hydrate. For men who want to experiment - it's worth starting with the touch-up stick.