Confesercenti, the balance of the winter sales is negative. "The heat'melts' the balances".
This is what Fismo underlines on the basis of a survey conducted on a panel of associated companies. Around 7 out of 10 report decreasing results compared to last year, with an average contraction of over 21%. An autumn-winter characterized by exceptionally mild temperatures, which reduced demand. But also the loss of appeal of the sales institute to the public, which is 'diluted' by the lack of rules on promotions.