Clear Channel, one of the leaders in the sector, sells one by one its European subsidiaries. The world's number one, JCDecaux, has just taken over the Italian and Spanish operations of its main competitor, the US giant Clear Channel.

"Our goal is to develop the media in these two highly fragmented markets, by eventually increasing its market share from 6% to 10%," said the company's communications director, Albert Asséraf. In the first quarter of 2023, the French recorded a turnover up 6.9%, to 672 million euros.