Criteo has a valuation up 23% on the Nasdaq, to $ 1.82 billion, in an advertising market yet sluggish. "We are executing exactly the plan we announced," Megan Clarken, CEO of Criteo, told Le Figaro.
Clarken arrived at the head of adtech in November 2019, "only three days" before Google's announcement that shook the ecosystem: the end of third-party cookies on Chrome by 2024. Without these small tracers that track the online journey of Internet users, the technologies of "retargeting advertising" are at the heart of the problem.