Demand for Chianina meat is down by 20%, producing it is no longer worthwhile, Sos stables - Agricultural World. "The appreciation index of this breed is in decline," says breeder Marcello Polverini.
The need to start a campaign to protect the overall product, together with an adequate information and communication program to promote an excellence, says Serena Stefani, president of the Arezzo Cia. The district of the "white giant" is the symbol of breeding, tradition and the beauty of the Tuscan countryside.